Marketing of products or services using digital medium or technologies, mainly on the internet but also including mobile phones and display advertising is known as Digital Marketing.
There are various types of digital marketing methods which small business should consider to promote the business. Some of them are listed below:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Optimization (SMO)
- Social Media Marketing (SMM)
- Pay Per Click (PPC)
- Content Marketing
- Email Marketing
The above-listed methods are widely used to promote a business.
Digital Marketing vs Traditional Marketing
Digital Marketing is not much cheaper than Old marketing (Traditional Marketing) but the ROI is far better than traditional marketing. Through Digital Marketing, you know the target audience and know how far your advertisement will go but in traditional marketing, you distribute fliers or advertise in newspapers or magazines but you don’t know how far your marketing is going to be successful. The main benefit of digital marketing is that you know the actual result or the number of customers engagement with your ads.
How to start marketing a new product or business?
For marketing a new business or product through Digital Marketing please make sure that your website is ready to launch and must be responsive. All the pages and interlinking are done correctly and content present in it should be good, not copy-pasted from somewhere as google can detect that and this could harm your website.
You must perform organic as well as inorganic marketing of the website together as you can not depend on any one of them for the growth of the business.
Organic vs Inorganic Marketing
In Organic marketing, the main technique one can use is Search Engine Optimization (SEO). Process of increasing the quality & quantity of website traffic by increasing the perceptibility of a website or a web page to users of a web search engine is known as Search Engine Optimization.
It’s a long process and takes time to give results but it is free and takes the time according to the keywords you are targeting for.
You must know your competitors as you are not only the one who is doing SEO. To rank high you need to put more effort than others.
With the help of Inorganic marketing, you can rank high in search engines from the very first day. Inorganic traffic is traffic that drives to your website through paid search engine optimization that is also called Pay Per Click (PPC).
How Social Media can help in promoting the business?
Nowadays each and everything can easily be viral through social media. According to a social media examiner, around 97% of small businesses use social media to attract new customers.
Various steps could be done before doing marketing on social media. Some of them are given below:
- Start with a plan
- Select which platforms are right for you
- Target your Audience
- Make Relationships
- Increase your Audience
- Focus on quality not quantity
- Choose the right tools
- Monitor and respond to all social media conversations around your business
- Track and refine your performance
Techniques or Strategies
These are some techniques or strategies which can help you in promoting the business on social media. Users can also use social media tools like Hoot-suite, Buffer to schedule your post which can save your time. One can also promote their business by doing content marketing which plays a very important role in marketing a business.
You have to be ready with your content before launching your website and must post the content daily to let people know about your business or products. Anyone can post the content on social media or blogs and can also participate in forums and group discussions.
You have to be active on social media to respond to your followers and must give answers to their questions.
People love getting answered their questions and this can provide a high impact on your business.
Email marketing is also one of the best ways to let people know about your business or products. If you have a list of your existing customers or new customers you can let them know about your new products before launching through this you can have an audience who is waiting for your product to launch.
However a pre-interested audience is an advantage to your business as they might let others know about your new launch. There are many free tools for email marketing which you can use for the starting stage.
Above all techniques can promote your business to a wide level of the audience. Some more points which can grow your business is something like reviews for your product, this could be done by creating a google business page on which people can review and suggest your business to others.
You can also promote your business or products videos on YouTube to increase your followers.
In conclusion, these Digital Marketing techniques are very important to effectively promote the business or product.